What is Xootr, you ask? Only the coolest bike company in the whole wide world, as far as I am concerned. They make the Swift, the folding bike pictured above, and today Xootr gave me the best Nigerian Democracy Day present I have ever received. Read the e-mail after the jump from Xootr founder Tom Miner to see what I'm talking about.
You might have discovered, were not big on marketing. We work hard on designing really good products and hope that word of mouth gets things going. That approach has worked pretty well for us so far. Nonetheless, we like what you are proposing because it is consistent with our grass roots approach to "spreading the word".
Let's give it a try. We'll send you a Swift and you test it out. If you like the product, keep it in exchange for your promotion efforts. If you don't like it, send it back. Your part of the bargain would be to promote as you describe in your proposal and to let us know periodically what you've done. No need for a written contract, we take you at your word.
Let us know what size and color you want and where to ship it and will get this proposition rolling...
Isn't that something? Can we all just take a moment to appreciate Tom's no-nonsense, earnest way of doing business? What a guy.
Needless to say, you will soon be reading about my adventures on the Swift (most of them, of course, undertaken while toting my necessaries in a high-quality bag provided by Manhattan Portage). In the mean time, let us all bask in the glow of Xootr's do-right, bike culture awesomeness.
Friday, May 30, 2008
Posted by El Presidente de China at 12:12 AM