Studying for the bar exam has cut into the amount of time I allocated to do fun stuff. While writing beat bike blog posts doesn't really count as fun, it has also cut into that. I have some time periodically to ride a bike, but not additional time to write a well thought out and thought provoking blog post about the ride.
However, when doing some practice questions today, I found a great beat bike blog tie-in. While this doesn't seem to be the same eel chronicled on the hallowed pages of this blog, it is a dangerous eel none the less.
Thursday, June 26, 2014
Eel in a strange place
Monday, June 16, 2014
Pygmy Village
Crossing the I-84 overpass on to west side of the highway, there are these walls made of giant concrete blocks that are about eight feet high on both sides of the road, creating an Escape from New York aesthetic. The blocks end and there's a fenced off area with a lot of no trespassing signs where someone was mowing followed by two rundown occupied houses and one abandoned one. My goal was to ride down North Mountain road back into Plainville, but what appears to be North Mountain road is just a cut for powerlines. Perhaps that's where the Pygmy Village lies, but it did not particularly possible to ride that way. Instead, I continued on what was sort of Long Swamp Rd up Rattlesnake Mountain and eventually came out at the Tilcon quarry. There was some very impressive corduroy.
I'll admit that the spookiness of the area discouraged me from checking out the powerline cut further. Perhaps that's where the Pygmy Village is, but I'll never know for sure. I am interested in exploring more of the ATV trails on Rattlesnake Mountain. I once rode the Metacomet over Rattlesnake, but it was mostly unrideable, hike-a-bike stuff. It looks like it would be possible to do a Tour de Talcott-type ride, but south from the West Hartford Reservoir. I rode once from there to Southington and the Rattlesnake section was the most discouraging. Other than that, it was ok. Discovering these ATV trails and dirt roads make for a pretty good alternative.
Read more!
Sunday, June 15, 2014
Open Letter to Fishers Island Ferry
Monday, June 2, 2014
In defense of mowing
This is not to say everything should be mown, but there should be a place for everyone to roll a bocce ball or put a lawn chair. The rest can be woods or tall grass, but a lawn is a great thing-- a rug for the earth.
I had been hearing a lot of mowing denigration lately, but then I read this. Done right, mowing and landscaping can be a form of expression. It isn't cul-de-sac oppression, it's a canvass upon which one makes grass their own. Contrary to the atomization of the suburban existence, it is the means by which one can personalization and beauty to the terrain. The management company for your apartment or condo can't do that. That's where the conformity and submission lies: living under the authoritarian landscaping of a common interest community. There's no individualism in the lawn someone else mowed for you.
Long live the lawn! Express yourself with stripes!
Read more!
Tuesday, May 27, 2014
Absence fonder grows heart?
I went to that great state of Vermont this weekend as I enjoy doing. I canoed, I plumbed, I mowed, I walked, I grilled, I attempted to get a marriage license and I made the best tomato sauce that I had made in a long time. I don't know what it was; maybe it had something to do with adding all of the sauce ingredients instead of using a single ingredient for a sauce, but it was awesome. I still have some left, which I am willing to sell for $25/jar (limit one jar).
However, I only went for one small bike ride. This was generally due to a lot of rain, but also due to doing other things. As you can imagine and have probably heard if you've read this blog for more like a few day, I like riding a bike in Vermont with an emphasis on Orleans and Caldonia counties. I don't really mind it, though. I am reminded that I like riding a bike and I want to go do it some more, but I have developed some peace. Read more!
Saturday, May 24, 2014
Using the Wrong Tool
This came to me today while I was riding home on Main Street East Hartford. I noticed a bicycle lying in the back of a full size pickup truck. The kind of pickup truck that hasn't ever been used for a construction job. Spotless paint and shiny. A vanity truck. 17 MPG and obviously the wrong damn tool for the job, unless the job is compensating for something. How is that truck the right tool for picking up groceries or commuting? It's insult to injury to see a bicycle in the back of a vehicle like that. The funny thing is that they were probably driving to a bike path.
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The ultimate lean machine |
For example. So, so many of the engineers I work with have the typical house in the burbs with the sprawling lawn and the long commute. They complain about cutting the grass, talk about their "new expensive tools" needed cut the grass faster, and bitch about getting stuck in traffic. If they spent 30 minutes evaluating the things they like to do (consider that their value added activities) and then listed the fluff and suffering (non-value added activity, wasted time, and rework). Consider the list below for example. I know some folks enjoy cutting the lawn and their jobs, but let's not get stuck on that. You can make your own list, it will be different. The important thing, I think, is to actually make some sort of list like this once in a while.
Value Added (increase these)
- Spending time with family and / or friends
- Unstructured time spent relaxing or recreating
- Going out to a nice dinner
- Seeing shows or attending cultural events
- Exercising and staying healthy
- Improving my community
- Stuck in traffic. Commuting to work and other things.
- Time spent at work - assuming that your job is stressful and you'd rather do other things
- Cutting grass
- Standing in line
- And it could go on and on...
Wednesday, May 21, 2014
Wethersfield Swap Meet (or swamp meet)
Apparently, there's a bike swap meet sponsored by the Wethersfield High Bike Club in June and it comes with free coffee in the "cuppa" form. It's free to browse and $25 if you want to sell your tire, fork, stem, bottom bracket or other type of pile. It may not be Trexlertown, but it's also not in Pennsylvania.
Here's the email I was forwarded about it:
Hi Everyone,
If you like to look at bicycles and bicycle parts with a cuppa coffee in your hand, or you're looking for parts for a project build, or looking to sell a bunch of parts or bicycles you have laying around… The High School Club I run is hosting a Bicycle Show / Swap Meet in Wethersfield.
If you haven't been to a bicycle swap meet, this is your chance to go to a close one. (Usually the closest one's are in Mass.) I love going to the Munson and Dudley Shows. You can check out bikes of all styles from vintage to contemporary. You might see your first "ATB" up for sale. You might pick up that cable stop, or that brake handle for your sister's kids bike. Maybe you can clear out your stable and make some cash for new parts.
Please spread the word! It should be fun and for a good cause.
General Admission is free, and there will be sellers and demos including a flat tire clinic... If you want to sell, it is only $25 a spot.
Flier is attached.
email tbrown@wethersfield.me or call me at 860-944-8436 c
-Tom Brown
Hope to see you there, and out on the trails again in September.
Tuesday, May 20, 2014
Why not every day?
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East Hartford Bike to Work. Many of these folks cycled over from West Hartford. |
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Enjoying the camaraderie, food, and schwag |
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Bikes overloaded the three racks by my office. |
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Because bikes deserve their own cultural events |
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Not in Hartford, near Collinsville along the river. Graffiti and rusty industry. |
Saturday, May 17, 2014
A man and his rocks
Editor's note: I have always been a big fan of Stone Field Sculpture. Some of my earliest memories of Hartford are of me climbing up the rocks. For the 30th anniversary of the piece in 2007, I founded the "Friends of Stone Field Sculpture" and had a picnic there. When iQuilt was planning on turning the rocks into some sort of stupid water feature, I got back in touch with Carl's wife to prevent foutainification of my favorite piece of public art in Hartford. Dario shares an affinity for Stone Field Sculpture and wrote this:
Leaning on my bike in the shade on a beautiful warm spring afternoon, gazing at the rock sculpture on the long isosceles triangle of a lawn in downtown Hartford, I realized actually how beautiful the scene was. Carl Andre's 1977 controversial sculpture of eight rows of boulders (the first at the tip of the triangle has only one; the second, two; the eighth which runs parallel to Main St. has eight, for a total of thirty-six) has aged very well. Rocks do that. The seasons pass and the rocks slightly weathered by time develop a patina. They are of basalt and gneiss, two types of rock easily found in this region. Since its creation, the "Stone Field Sculpture" has been a source of controversy. "It's just a bunch of rocks. That's not art! Anyone can do that!", decried many at the time and over the years. The City of Hartford even tried, unsuccessfully, to recoup the $87K it had paid the artist (not with taxpayer funds, by the way). The rocks have become part of the urban landscape, the sculpture is appropriate to the strip of no-man's land between Main St. and Gold (a short, winding street) and the city's oldest and most historic cemetery. The artist, Carl Andre, now in his mid-70's, is one of the fathers of Minimalist art. He is featured in a NY Times article (May 7, 2014) about the upcoming exhibition, a retrospective of his work, at DIA in Beacon Falls, NY. Andre is known for his use of local, simple, natural, but also industrial, materials and for arranging them in simple and suggestive forms. He is "exacting" in the materials' disposition.
Friday, May 16, 2014
Keney Park really is the best park
I know that it's cool to say that you like Keney Park. It's the edgy one. It's the one that unhip suburbanites say is scary, allowing you to be the cool urban contrarian and say that you go there at night without a care in the world. That's stupid posturing and you sound like you're just pretending to show off your grittiness.
Keney Park doesn't need your liberal defense. Keney Park doesn't even need you! It's you who needs Keney Park.
I was riding through Keney yesterday after a surprisingly difficult secured transaction exam. The trail system is slowly rejuvenating/expanding this spring because of that grant the Friends got and I was exploring some of the newly accessible stuff.
Probably the coolest thing about the park is how big it is. You can be off by yourself in the semi-wildness, but the park can actually be pretty full. There was cricket practice, some guy hitting golf ball at the improvised driving range, several little league games, lots of basketball, people on jungle gyms and just general park-style chilling. What really possessed me to wax poetic about the park began with some rhythmic booming. I was in Keney Waverly when I first heard it. I thought maybe there was a concert going on, which seemed weird because it was a Thursday. I was meandering south and the booming kept going and getting. Eventually when I ended up by the pond, I found the source of the booming. There was a drum line practice happening on the handball courts (Keney has handball courts. I've never figured out what handball is, but it's a big deal in New York. And according to that video, it's a way of life.). Come on. How cool is that? There's no other park that I can think of anywhere where people can do such different things and everyone gets their own space. You can have a drumline, you can be a fixed gear cyclocross guy, you can be playing chess, you can drink a beer or you can fish. It's the ultimate recreation space. Try doing that at Elizabeth Park. Read more!
Monday, May 12, 2014
AAA considers B's
Sunday, May 11, 2014
So Much Bike
Bike to Work. Bicycle skills. Dinner and Bikes. The next couple of weeks brings a critical mass of bicycle based activity and I'll be trying not to drown in the sea of spokes and chain rings. I'm finding myself a bit over programmed, but it's hard to say no to the goodness of non-motorized transportation and what it does for a community, the local economy, and our much maligned planet. Any way you can chip in to spread the word or volunteer at an event would be much appreciated.
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Overflowing bike parking at the Urbana Farmers' Market. |
With that motivating vision in mind, I'll take the space below to remind folks about the fantastic bicycle orgy that is taking place in the next couple weeks.
- Wednesday, May 14th. 6:30-9:00AM. Bike and Walk to Work Breakfast in East Hartford. Sponsored by Pratt & Whitney, Goodwin College, American Eagle Federal Credit Union, and the Town of East Hartford. Right across the street from Pratt & Whitney on Main Street. Near the Goodwin College Community Garden plots. We'll have bagels, coffee, fruit, and juice to fuel the rest of your day. There will also be retro-reflective and very adherent stickers being handed out to participants. As bicycle commuters we know that visibility is important, both in numbers and in reflectivity.
- Wednesday, May 14th. 6:00-7:30PM. Free bicycle safety information session at the Arroyo Recreation Center in Hartford's Pope Park.
- Thursday, May 15th. Free admission to the Real Art Ways Creative Cocktail Hour if you show up on a bike.
- Friday, May 16th. Bike to Work in downtown Hartford at the Old State House. There are 23 total Bike to Work events statewide. Bike Walk CT is trying to change the norm for Connecticut commuters. Facebook event invitation - for spreading the word.
- Sunday, May 18th. Traffic Skills 101 course in Canton in cooperation with Benidorm. A comprehensive 8 hour course including classroom topics, hazard avoidance drills, and a road ride. Special note - I plan to brave Rt 44 (Avon Mountain) at the ass crack of dawn on the 18th since I'll be riding over to teach this course.
- Sunday, June 1st. A 4 hour course (TS101, Part 1) in Simsbury. This continues quite a streak of bicycle awesomeness in this Hartford burb. They are already a Bronze Bicycle Friendly Community, there is a town bike share program, and the Farmington Valley Greenway goes right through town.
- Saturday, June 7th - Dinner and Bikes in Hartford. Vegan dinner. Bicycle movie shorts. A book talk by Elly Blue on Bikenomics. Facebook event invitation - for spreading the word.
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Dinner and Bikes. Bikes and Dinner. We'll see you there. |
Saturday, May 10, 2014
Giant tires
Anyway, a few years ago I bought a pile of tires for $50*. Included were a number of downhill tires that I haven't know what to do with. A lot of them are tubeless, so they're also really hard to mount. However, there's a set of Maxxis Minions that are not tubeless and are 2.5"s. 2.5"s are usually no trouble in the front, but I don't really have a frame with that kind of clearance in the rear. Actually, that's not true. I somehow got it to for my mongoose Alta. I took it or yesterday and now I understand how those downhill guys stick to the trail so well. These things are amazing. Maybe not amazingly fast on pavement, but sure footed beyond what I'm used to.
Wednesday, May 7, 2014
Peaceful Hartford
I was in Keney Park this evening meeting with its Friends about the proposed mountain bike trail. It was a very good meeting. We're going to try and walk the proposed trail next week and if goes as planned, maybe it'll come into existence by June. Hooray!
I rode home in the the quasi-direct route through the park, then down Woodland, Gillette, Forest, Laurel, Pope Park and then Hillside, pretty much the backbone of Hartford. Somewhere around Gillette and Farmington, it struck me that it was one of those magical spring evenings when Hartford gets peaceful. All the commuters have gone back to the suburbs and the city quiets down. People are stooping and drinking beers, kids are playing little league, dogs aren't barking, I wasn't gesticulating wildly at cars to get them to stop trying to kill me and even the ATV'ers were driving slow. We only get these evenings when the days get long, but the temperatures aren't yet too hot and they're pretty awesome. These are the times when you reflect fondly about not living in the suburbs.
Also, I saw this crazy bird. There were some people looking at something on the side of the road on Hillside. Turning to look at what it was reveal this large, weird white bird with webbed feet and a bill. It was just standing on the sidewalk like it was waiting for the bus on one leg.
Update! If you're interested in the Keney Park proposal, it is available here and here is a map. Read more!
Monday, May 5, 2014
Bike Education, Cantonese style
Tony and I will be teaching our next Traffic Skills 101 class on Sunday, May 18 in Canton, CT.
Register here!
Read more!
A race report, strangely
I haven't raced a mountain bike in awhile. The last time I did that was at the Circumburke. That was a pretty high note, because I won. In fact, it's memorialized on their website in a pretty funny way (I'm lying there because I tweaked my back, not because of exhaustion. I swear!). I really like mountain biking, but back when I was a Cat 2, it sort of sucked: drive to race, ride on mediocre trails for and an hour and fifteen minutes as if it were a 'cross race with some rocks and go home. Circumburke was cool, because that took a long time. Racing for over five hours means you got your money's worth. I upgraded, because I had some good finishes awhile ago, but I hadn't really done anything with it. The entry fees had also gone up, which wasn't particularly attractive. Also, I sort of suck and didn't want that to be further proven by getting my ass kicked by all those fast guys.
But lo! A race that was only $25 and it was on those weird New Haven trails I rode with Marko a few weeks ago. And, I've finally started getting up the gumption to ride a singlespeed bike in public. I should enter that one. So, I did. The start time wasn't too early, but it wasn't too late. It was 20 miles and for $25, that seemed like a reasonable deal.
Preregistering didn't have too many people registered and no more registered day of for singlespeed. It was a field of four. One of whom, Gary Hoehne, I have raced the cyclocross bikes against and two I didn't. One guy was older than me and friendly and the other guy was wearing jorts. I like riding in jorts, but not when it's so muddy.
The start was on payment and we were spinning at our crazy maximum speed of ~17mph right quick and then dropped into the woods. I was in second, but all four of us were tightly packed until the little ascent, where I took the lead. Then we crossed a road and there was some more ascending, but there was also a bog, so there was some walking for a minute, then back on the bike whereupon it turned into stone steps and then there was a guardrail where people were helping lift your bike over said guard rail. Afterwards, there was a climb on the road for like a half mile, then a little bit of rocky single track to climb and finally a this nuts rocky, steep descent. I think it dropped like 400 ft in a tenth of mile. The rest of the course was mostly gravel paths with another rocky single track section that had one mildly steep ascent that caused me to drop a chain on laps 1 and 3. On lap 1, I got passed by the guy who was older than me and friendly. I didn't realize that it was him at the time and thought it was the leader of the 50+. So, when I caught him at the beginning of the second lap, I was all confused and he said that he passed me when I dropped my chain. Then I felt really bad for having sort of accused him of cutting course.
He never caught me again and I kept on doing my thing. The course deteriorated and so did I and I ended up walking a few more steeps than I would have liked on lap three (well, really just one more than the previous laps).
So, that was that. It was a good race and I was really impressed that the New Haven parks and rec people came out and opened up their facilities for us: two hoses, a bathroom and a little spot for me to stash my messenger bag (I parked really far away) in the nature house.
Apparently, CT singlespeeders haven't been doing great this year, because winning one race also made me state champ. I wish I could do Winsted Woods, but I have law school graduation that day. Stupid law school ruining my life some more.
Photos stolen from the Root 66 facebook page and taken by Geno Esponda.
Saturday, May 3, 2014
Bro'd Rage: My ugly encounter with a dangerous young driver. PART III- Brospotting, follow up, and support
This is the truck.
Only 1 of 4 wheels remain on the driveway, so your highest possible grade would be 25%. You definitely failed, dude. |
What? No truck nuts? |
Schleppi said this photo looked like a "TMZ shot" |
As much of a drag and a timesuck as this incident has been over the past week, it has brought out the best in a lot of people. A number of Trinity staff and faculty approached me with encouraging words and, fairly often, a personal story of a student whose misdeeds went unpunished. Trinity Professor Jack Dougherty composed and circulated a letter of support which was co-signed by Dario and other bike riding Trinity faculty and staff members. All of the above lifted my spirits and reminded me that I work with some truly excellent people (and that they are by no means in short supply.) I still believe that positive outcomes and change can come from this ugly encounter.
My work week ended on a high note. The weather was beautiful, the day was full of unexpected delights, like a dogs and (Tastease!) donuts gathering on a nearby quadrangle late in the morning, an impromptu Spanish guitar and percussion jam outside of the Austin Arts Center, and a successful opening at the Broad Street Gallery. This Saturday Hartford will be filled with Samba, films, friends, and one of the best parties for one of the shortest sporting events of the year. In between that, I have some bikes to repair and ride. It will be nice to get back to that.
Lucy in the Quad With Donuts |
Read more!
Wednesday, April 30, 2014
Bro'd Rage: My ugly encounter with a dangerous young driver. PART II- making contact
In Bro'd Rage Part I, I left off with my trip to Hartford Police Department HQ to file a report. I later sat down and wrote a detailed description of the incident, a version of which became yesterday's post, and more detailed, names-naming version of which I emailed to a selection of HPD and College officials first thing on Monday. On that morning's commute, I had noticed a few security cameras along Summit Street where the took place, so I asked to see the archived camera footage for the appropriate time period.
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If Big Brother is watching, he oughta help a small brother out once in a while, amiright? |
I heard back from both Campus Safety and an HPD officer the same day. I visited CS headquarters and saw footage of the Green Toyota Tundra turning right from a campus parking lot and heading northbound on the wrong side of the street. It then disappears from camera view, followed a few seconds later by me pedaling southbound. Less than a minute later, the Tundra reappears, heading southbound at a high rate of speed. A different camera captured the moments where the truck pulls up even with, then in front of me, its brake lights ablaze as I veer toward the left. This not only validated my report, it actually made things look a bit worse than I had thought. I was told they would share this with the HPD and with the Dean of Students Office for review.
This was encouraging, not only because it seemed like Campus Safety was being much more proactive and transparent than before, but also because this was verifiable proof of my account of the incident. In addition, it occurred to me that this video would be great to incorporate into the next Traffic Skills 101 class I'm co-teaching with Tony. I asked for a copy of the video, but was told (not at all surprisingly), "...it's the policy of the institution to only release our reports and video to the administration."
So much for transparency.
Later on Tuesday, I took a look at The Trinity Campus Safety Daily Crime Log for the Friday of the incident, which was posted sometime Tuesday afternoon. This above screen shot, taken at that time, shows my disappointing discovery. There is no mention of this incident, despite my having reported it to Campus Safety and followed up with them multiple times since then. It appears that I am officially less important than two computer monitors and a cell phone. My brief flirtation with optimism for the college's administration's response was fading away rapidly.
More developments as they come in Bro'd Rage Part III
Read more!
Tuesday, April 29, 2014
Bro'd Rage! My ugly encounter with a dangerous young driver. PART I - The Incident
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The Trinity Admissions Gate: area of my initial encounter with the wrong-way driver. |
Last Friday morning, I was commuting to my job at Trinity College here in Hartford, riding my Yuba southbound along Summit Street as usual. Suddenly, I was startled to see that a dark green Toyota pickup truck had completely crossed the double yellow line and was heading northbound, directly at me, in my southbound lane. I yelled, "YO!!!" as loudly as I could to alert the driver of the truck whilst swerving to avoid a head-on collision. Collision avoided, I continued southbound on Summit, a good sight more shaken and annoyed than I had been moments earlier.
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Trinity's Hamlin and Mather Halls overlook the scene of the verbal abuse and brake-check |
I immediately called the Hartford Police Department to report this incident upon arriving at my office. An HPD officer meet me a bit later at Trinity's Broad Street Gallery, where Studio Arts majors' Senior Thesis shows were being critiqued (I work in the art department). I stepped out of the Gallery and gave him my account of the incident. At this time, a Campus Safety officer was driving by on Broad Street, and the HPD officer motioned him over. He parked and joined us, I repeated my story and description, and shortly thereafter rejoined my colleagues in the gallery so as not to miss any more of the critiques. Both officers seemed friendly and efficient.
I called Campus Safety after lunch to follow up on the case and was told that HPD did not file a report, opting instead to let Campus Safety "handle it" based on the truck's description (NJ plates and a Trinity decal) making it likely the truck's driver was a student. The CS officer I had originally spoken with said that the truck had not been registered with the college (which is required), so they didn't know whose it was.
I was outraged. It was pretty clear to me at this point that this case would go nowhere if I didn't pursue the matter. My report of a Class D Felony was poised to go nowhere fast, and there aren't enough "Oh, Hell No"s in the world to describe how willing I was to accept that. Unfortunately, I had a wake to attend on Friday afternoon (this was kind of a lousy day), so I was unable to follow up until the weekend.
On Sunday afternoon, I spoke with an officer at the Hartford Public Safety complex on High Street and filed a report. Now I had a case number and a List of things to do first thing on Monday. I let you know how that went soon in Bro'd Rage Part II
NOTES:
This incident took place at approximately 9:45 AM on Summit Street in Hartford.
Dark Green Toyota Tundra extended cab pickup truck with a Trinity College decal on the rear window of the cab. White male driver, approx. 20 Y.O. New Jersey registration M91-CXN
If you have any information to share, call the Hartford Police Department and reference Case# 14-13179
Read more!
Keney Park Mountain Biking
I'm glad "mountain", "biking", "Keney" and "Park" don't have any s's in them, because I just went to the dentist and the tip of my tongue is numb. I'm going to have to say those words a bunch tonight because I'm* delivering a presentation to the City's Parks and Recreation Advisory Commission about putting a mountain bike trail in Keney Park. I don't mean like a walking path that you can ride a bike on, but a curvy and twisty thing that's funny to ride a bike on. As you know, this is something I've want to have happen for a long time and kizmet between people interested in expanding the trail network at Keney (Friends of Keney) and people wanting to expand mountain biking (Jon Tarbox) both talked to me around the same time. I'm really excited to start raking things with Jon. When I organized that 'cross race five years ago, he was awesome, so this should be equally awesome.
I'll keep you posted about what sorts of things you can do to help.
*Actually, it's a we. Jon emailed me to say that he'll be able to make it tonight. Read more!
Tuesday, April 22, 2014
I have no idea how suspension forks work
I have this bike that I don't talk about very much. It is a Kona Kula Deluxe from 2006. I bought it in like 2009 (2010?) and I rode it for awhile, but after this race in Massachusetts that had a section with 3' of standing water, it didn't work well for awhile. I've finally fixed most of it. For some reason, I decided to replace the suspension fork. I don't know that much about those things, but I decided to upgrade the Fox Vanilla R to an F32 Float 120 or some such thing. I bought it on ebay and it said it had 100mm of travel, but it's got way more than that. It's actually pretty awesome once set up correctly for going fast downhill. However, it raised the front end and I seem to have no braking power on loose terrain. The raised front end makes it hard to climb steep stuff (keep popping wheelies) and the lack of braking makes it hard to stop. I also go downhill a lot faster with the suspension fork thingy, so I'd hope for more stopping power, not less. Lower my bars? Is that all I need to do? Fox makes a shorter travel-ma-jiggy, but it costs money. What advice do you have? Read more!
Monday, April 21, 2014
Detritus
I was looking at twitter this morning and saw this bizarre promoted tweet from REI. Why are all these clothes in the bike lane? What does this mean? I'm usually annoyed when a bike lane is full of junk. I don't stop, inspect it and then buy it.
Read more!Let's have Earth Day, but not tell Anyone
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Mark Twain knew how to stir up his audience |
It drives me bonkers how poorly many events are publicized in Hartford. It doesn't have to be that way, and it's not that difficult to do an adequate job. If you're going to spend the time organizing the actual content of an event, please put aside the time (and a little budget) for the outreach and publicity. There are so many amazing events and shows in Hartford that have an imperceptible audience. If a show is lacking publicity and attendance suffers, you're doing a disservice to yourself as the organizer. It hurts a lot (I know) when you spend days and weeks planning an event, and then only a handful of attendees show up.
This past Saturday I stopped by Charter Oak Cultural Center for live ukulele and dance as part of the severely under publicized Hartford New Music Festival. There were maybe six people in the entire auditorium. I made it a point to attend after catching one mention of the event via FaceBook. Deborah Goffe was performing, and I hadn't seen her dance yet. Deborah and Kevin Hufnagel put on a splendid performance for the intimate audience. I didn't know a ukulele could do that, and Deborah accompanied with much strength and grace. There is another concert next weekend, and you should follow the link to get more information.
Such that we don't continue this pattern of well performed, but under attended shows I'd like to offer some basic tips. Remember. I am not an event planning professional. This is common sense. You have it. Use it. And you don't have to be the organizer to make these things happen. Bit players and volunteers working with an event can help to bring the outreach and publicity home. If you don't see it happening, it probably isn't - and that is your cue to chip in.
- When picking the date and time for your event spend at least 15 minutes thinking about conflicts and your target audience. Google the date to make sure there aren't other events that would draw your same crowd. Consider which nights and times seem to work for events like the one you're planning. For example, don't schedule the same day and time as the Wadsworth First Thursday or RAW Creative Cocktail Hour if you are targeting Hartford's arts crowd.
- Plan your event far enough in advance that you have time to announce the date and do appropriate publicity. I like to target having enough detail wrapped up at least a month in advance for small events. For big stuff you might need 3-4 months, and really big stuff with major sponsors I would recommend almost a full year in advance to catch their funding cycles.
- Do the cheap and easy stuff first. Facebook event. Post it to the various local media outlets. CTnow.com. Hartford.com. LetsGoArts. RealHartford.org. Write your own blog post. Put links to the event page or FB event on your page and other related FB groups that you belong to. Ask your friends to share the link. Ask folks that have said they are going to attend to share the link.
- If you know of organizations that have a similar mission or individuals that have a lot of connections. Send them an email with the event blurb and link. Ask them to share the information via their email list, blog, or Facebook. Reach out beyond your immediate circle of contacts.
- Posters. Yeah. Posters are nice, but they take time and money. First make sure you get the electronic posters up on blog posts and FB Events. If you have the time and money, spread printed posters around at locations and businesses where folks will see them and the event will be reinforced.
- Hit them. And hit them again. Unless they are Superfans, you need to touch them multiple times before they pull the trigger and buy a ticket or put the event on their calendar. Just because you sent out that link on FB once doesn't mean that folks are going to magically show up. It only takes a couple minutes to re-invite, send out event reminders, and update that FB event page with a teaser update.
- Sell discounted tickets ahead of time. If you're coordinating a larger event, pre-sale tickets will guarantee a bit of income to offset expenses while also increasing buzz. You can ask those that purchased tickets ahead to spread the word to friends, and they are now part of the publicity network.
Thursday, April 17, 2014
Inland sea
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