Ride on, patriot.Today's snow event makes this the ideal time to post this. If the ad embedded below isn't my most favorite commercial of all-time, it's certainly on the short list. The calm serenity and silence of the falling snow. The look of gruff, self-satisfied, determination on the face of our protagonist. The stark blue-gray colors of the scene. The tone of extreme masculine admiration by the voice-over. And of course, the constant tink-tink-tinking of the worthy cargo. This ad is wonderful.
Apparently this whole campaign for the Champagne of Beer was done by Errol Morris. I think it's a requirement whenever you blog about any of these ads to mention that, despite me not knowing exactly who that is. But his wikipedia page shows he's somebody impressive. Here's a page with links to all the other ads from that campaign.
Click here, if having your video embedded isn't your thing.
Prez, I was dubious but after watching the video I agree: best television ad ever. Seriously.
ReplyDeleteErrol Morris is an amazing doc filmmaker. Not to be confused with the actor Errol Flynn who looked very handsome in tights.
ReplyDeleteI strongly recommend The Fog of War which is about Robert MacNamara, the former secretary of defense that got us in big trouble in Vietnam.